We craved something different. So, we set out to create a new way of working—one that infused brands and stories with more flavor, humanity, and soul. We weren’t just thinking outside the box; we were rewriting the recipe. We had something special—we had the Sauce. And with it, we built our own collective, a space where we could shape the very essence of brands and bring their stories to life in ways beyond imagination.
OUR ANGLE
We are dedicated to fresh and bold ideas, nuanced cultural relevancy, a strong strategic mindset, and community-inspired creative.
OUR SECRET SAUCE
We harness and uplift truth and authenticity. Sauce is what makes you and your brand exceptionally... powerfully… deliciously… you.
We think great creative & marketing can work the same way, transforming simple ideas and beliefs into the most crave-able brands.
Loni Booker-White, Founder // Head Chef
After 20 years as a creative, I realized that standout visuals come from heart-led stories. My approach blends perspectives with the consumer at the center, crafting brands that truly connect.
This work isn’t just about aesthetics—it’s about connection, impact, and bringing a little bit of the extraordinary into everyday experiences. But along the way, I also saw what missed the mark—red tape, fear-driven decisions, and a one-size-fits-all approach to creativity.
As a team, we quickly realized we were inspired to do things differently. Sauce was born to break the mold with fearless design, diverse voices, and stories that matter.
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Sha Allen, Senior Designer // Sauceteer
Email: creative@the-sauce.co -
Des White, Showrunner
Jwesley Johnson, Producer
Email the team at:
production@the-sauce.co -
Email the team at:
Discovery@the-sauce.co
Strategy
Branding
Creative
A taste of our work
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Maazah
Copywriting & Brand Story
Brand Ecosystem
Brand Book Development
Campaign Highlights:
Supported the Nationwide launch for a
fellow women-owned brand!
The Business Journals -
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Target EssenceFest Immersive Activation
Creative Direction
Cross-Channel Campaign
Advertising Photography & Video
Immersive Activation Design
Campaign Highlights:
711,000 unique website visits (+308% year-over-year)
85% growth in guest count -
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OKBG Forever Summer
Advertising Photography
End-to-End 3D Production Design
Campaign Highlights:
2014 OMMA Award -
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Walmart Beauty Rebrand
Advertising Photography
Creative Direction
Campaign Highlights:
Redesigned Walmart’s visual brand identity,
playing a key role in driving a $16B increase
in first-year sales. -
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